Designed a mobile app and admin dashboard for a community-based virgin coconut oil sales network — mapping user flows across five roles, from field agents to customers. Built a goal-based progression system so every level of the hierarchy could track targets, commissions, and rewards at a glance, turning a complex sales structure into something transparent and easy to use.

Designed an AR/VR app that lets users visualize objects and guides them step-by-step through assembly. Kept the interface consistent and visually clean across mobile, web app, and landing page — then converted the Figma designs into a live site in Webflow to ship the marketing site myself.

Designed a community-based dating platform built around 'Lounges' — interest-based spaces for real conversation instead of profile swiping. Led it solo end-to-end, from research to a full design system across web and mobile.

Built the interface for a desktop system managing end-to-end PC and laptop rental operations — device tracking, client records, accounting, and quotations in one place. The result: a fully organized system where staff can check device location, pending rentals, and component details in seconds.

A full UX case study built from the ground up — designing a platform where pet owners can find trusted caretakers while traveling, track their pet's emotional state through a smartwatch, and stay connected through a social feed. Covered the complete process: research, personas, user flows, wireframes, and prototyping.

Across 24 website projects — client, freelance, and personal — I approach each one through usability, accessibility, and business goals, not just visual polish. Every design adapts to the project while keeping clarity, responsiveness, and consistency at its core.

From posters to branding to social visuals, I start with a concept, not just a look — then build it out through composition, color, and detail. Every project is a chance to explore a different visual style rather than repeat one formula.