Role - Graphic & Product Designer
Tools - Photoshop, & Illustrator
Approach - Concept
GRAPHIC DESIGN
All My Graphic Design Works
How I look at project
Graphic design isn't only about making something look good — it's about finding an idea worth noticing, then giving it a composition, color, and visual language strong enough to carry it. Before I open a design tool, I'm asking what the viewer should notice first, how the message reads visually, and what would make this different from something ordinary. The visual style comes after the concept, not before it — a poster, a logo, and a product visual each call for a completely different visual language, built around whatever idea is actually driving that piece.
I don't run every project through one visual formula. The principles I lean on — hierarchy, composition, color, consistency — stay the same, but the style, mood, and direction shift with whatever the concept actually needs.
Concept First
Before color or layout, I ask what the idea actually is, and what should make someone stop and look.
Built to Be Noticed
Once the concept's set, everything else works to support it — hierarchy and contrast to guide the eye, color and typography to set the mood, and enough consistency that a set of visuals still feels like one idea.
Process
Creativity runs through every stage here, not just one step in the middle of a fixed sequence.
Concept & Hierarchy
Finding the idea worth building around, then deciding what the viewer should notice first.
Creativity
Exploring different compositions, visual styles, and unexpected combinations before settling on a direction.
Composition
Arranging the visual using contrast, balance, and proportion so the idea reads clearly at a glance.
Final Visual
Refining the piece until it earns a second look, not just a passing one.
Consistency
Keeping a set of visuals feeling like one idea, especially across related pieces.
Typography & Color
Choosing type and color that carry the mood and message, not just what looks pleasant.
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Design that starts with an idea, not a template.
What It Takes
Concept development, composition, and visual storytelling. Color, typography, and AI-assisted exploration, all in service of an idea worth noticing.
What I Consider
These aren't rules I check off on every piece, but the fundamentals I come back to — the tools that turn a good idea into a visual that actually lands, whatever style or format it ends up taking.
Hierarchy & Contrast
What the viewer notices first, and what pulls their eye there through size, weight, or color.
Composition
Rule of thirds, golden ratio — proportions that make a layout feel balanced without anyone consciously noticing why.
Alignment & Grid
Keeping elements visually organized and connected, using a grid where it helps hold a composition together without making it feel rigid or mechanical.
Proximity & Space
Related elements grouped close together, with enough breathing room around them that the composition doesn't feel cluttered or hard to read at a glance.
Gestalt Principles
Proximity, similarity, closure, figure-ground — the ways people naturally group and interpret visual elements, used to make a composition read the way it's meant to.
Color Theory
Color combinations chosen for mood and contrast as much as appearance, thought through against whatever the brand or concept actually needs to communicate.
Consistency & Branding
Repeating colors, type, and style where it matters, so a set of visuals still reads as one idea and stays recognizably tied to a brand where that's the goal.
Creativity & Experimentation
Not every piece here starts from a client brief — some exist because I wanted to chase an idea further than a single project called for. This is where the more experimental work lives: concepts explored through image manipulation, unexpected visual combinations, and AI-assisted tools like Midjourney, Adobe Firefly, and ChatGPT used to generate and push ideas that would take far longer to build by hand. AI is part of how I explore here, not a replacement for the thinking behind it — the concept, composition, and final call on what actually works still come from the design process, not the tool.
Different projects call for different visual languages — minimal one week, cyberpunk or conceptual the next. The style isn't the point on its own; it's whatever gets the idea across most clearly, or most memorably.
That range is intentional — moving between a clean corporate visual and something stranger and more experimental, depending on what the concept actually calls for, rather than defaulting to one comfortable style every time.
Case Studys
02
Fekki – AR/VR Object Visualizer & Assembly App
Designed an AR/VR app that lets users visualize objects and guides them step-by-step through assembly. Kept the interface consistent and visually clean across mobile, web app, and landing page — then converted the Figma designs into a live site in Webflow to ship the marketing site myself.
03
ChitChat24
Built the interface for a desktop system
04
Guru Gowtham Infotech – IT Rental Management System
Built the interface for a desktop system managing end-to-end PC and laptop rental operations — device tracking, client records, accounting, and quotations in one place. The result: a fully organized system where staff can check device location, pending rentals, and component details in seconds.
05
Putu Pets – Pet Caretaking App
A full UX case study built from the ground up — designing a platform where pet owners can find trusted caretakers while traveling, track their pet's emotional state through a smartwatch, and stay connected through a social feed. Covered the complete process: research, personas, user flows, wireframes, and prototyping.
06
all Website Design
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07
All Graphic Design - Posters
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